Nichole Smaglick founded Another Land, which creates opportunities in partnership with African villages based on authenticity, access, cultural innovation and responsibility. Another Land does so through travel, media and fair-trade fashion. Her travel division offers meaningful wildlife and cultural experiences that benefit remote African villages. Nichole's Amias Project, a fair trade fashion line, designs and sells fairly traded handbags and jewelry made by the Barabaig tribe in Africa.

Nichole has worked as producer, production manager, camera operator, creative director and presenter for several media projects in Africa, including Bizarre Foods with Andrew Zimmern, wildlife and cultural video and photography projects for African governments, cultural documentaries for National Geographic, and multi-Grammy winning Throw Down Your Heart, by Bela Fleck. Nichole also has consulted African governments in developing their cultural tourism programs and fair-trade exports.